The university offers a 3-year Bachelor of Business Administration (BBA) course at the undergraduate level to the students to enhance their managerial and entrepreneurial skills. Bennett University BBA course is offered in a total of 8 specialisations: Business Analytics – Integrated with the Institute of Analytics, UK, International Finance and Accounting – Integrated with ACCA, UK, Human Resource Management, Advertising & Public Relations, Finance Entrepreneurship, International Business and Marketing.
The ACCA specialisation is offered in collaboration with ACCA and students opting for this specialisation get an exemption of 9 papers out of the 13 papers of the ACCA exam. All the Bennett University BBA courses are offered in full-time mode. The eligibility criteria for the Bennett BBA course is that candidates must have at least 55% marks in aggregate in the best 3 subjects including English. Admission to this course is offered on the basis of academic merit as well as entrance exams. The entrance exams accepted for Bennett University BBA admission are CUET and SAT. Students are also offered placement opportunities through the Bennett University BBA placement drive organised by the training and placement cell on a yearly basis.
Bennett University BBA Specialisations
- Human Resource Management
- International Business and Marketing
- Business Analytics – Integrated with Institute of Analytics
- International Finance and Accounting – Integrated with ACCA
- Advertising & Public Relations
- Finance Entrepreneurship
Bennett University BBA Course Syllabus – Semester 1
| Sl. No | Course | L | T |
P | TOTAL CREDITS |
TOTAL HOURS |
| 1 | Business Communication I | 3 | 1 | 0 | 4 | 60 |
| 2 | Business Intelligence Tools | 3 | 1 | 0 | 4 | 60 |
| 3 | Business Economics | 3 | 1 | 0 | 4 | 60 |
| 4 | Business Mathematics | 3 | 1 | 0 | 4 | 60 |
| 5 | Business Accounting | 3 | 1 | 0 | 4 | 60 |
| 6 | Business Management | 2 | 0 | 0 | 2 | 30 |
| 7 | PEACE I | 1 | 2 | 1 | 4 | 60 |
| TOTAL | 18 | 7 | 1 | 26 | 390 |
Bennett University BBA Syllabus – Semester 2
| Sl. No | Course | L | T | P | Total Credits | Total Hours |
| 1 | Financial Management | 3 | 1 | 0 | 4 | 60 |
| 2 | Organizational Behaviour | 3 | 1 | 0 | 4 | 60 |
| 3 | Production & Operations Management | 3 | 1 | 0 | 4 | 60 |
| 4 | Marketing Management | 3 | 1 | 0 | 4 | 60 |
| 5 | Business Communication II (Report Writing) |
2 | 1 | 0 | 3 | 45 |
| 6 | Critical Thinking | 2 | 1 | 0 | 3 | 45 |
| 7 | PEACE II | 1 | 2 | 1 | 4 | 60 |
| TOTAL | 17 | 8 | 1 | 26 | 390 |
Bennett University Course Syllabus – Semester 3
| Sl. No | Course | L | T | P | Total Credits | Total Hours | ||
| 1 | Human Resources Management | 2 | 0 | 0 | 2 | 30 | ||
| 2 | Corporate Governance | 2 | 0 | 0 | 2 | 30 | ||
| 3 | Business Research Methods – I | 2 | 0 | 0 | 2 | 30 | ||
| Specialisation Electives | ||||||||
| 4 | Consumer Behaviour |
Financial Reporting & FSA |
Organizational Development |
3 | 1 | 0 | 4 | 60 |
| 5 | New Product Development |
Management & Cost Accounting |
HR Laws | 3 | 1 | 0 | 4 | 60 |
| 6 | Services Marketing |
Corporate Finance |
Conflict Management |
3 | 1 | 0 | 4 | 60 |
| 7 | Brand Management |
Direct and Indirect Taxes |
Recruitment & Selection |
3 | 1 | 0 | 4 | 60 |
| 8 | PEACE III | 1 | 2 | 1 | 4 | 60 | ||
| TOTAL | 19 | 6 | 1 | 26 | 390 | |||
Bennett University BBA Syllabus – Semester 4
| Sl. No | Courses | L | T |
P | Credit | Total Hours | ||
| 1 | Business Ethics | 2 | 0 | 0 | 2 | 30 | ||
| 2 | Business Law | 2 | 0 | 0 | 2 | 30 | ||
| 3 | Business Research Methods – II | 2 | 0 | 0 | 2 | 30 | ||
| Specialisation Electives | ||||||||
| 4 | Digital Marketing |
FRM | Employee Engagement Practices |
3 | 1 | 0 | 4 | 60 |
| 5 | Advertising & Sales Promotion |
Fixed Income Market & Securities |
Performance Management System |
3 | 1 | 0 | 4 | 60 |
| Learning | ||||||||
| 6 | Marketing Research |
SAPM | Organizations and Leadership |
3 | 1 | 0 | 4 | 60 |
| Development | ||||||||
| 7 | B2B Marketing |
Valuation | HR Tools & Techniques |
3 | 1 | 0 | 4 | 60 |
| 8 | PEACE IV | 1 | 2 | 1 | 4 | 60 | ||
| TOTAL | 19 | 6 | 1 | 26 | 390 | |||
Bennett University Syllabus for BBA – Semester 5
| Sl. No | Course | L | T |
P | Total Credits | Total Hours | ||
| 1 | Strategic Management | 2 | 0 | 0 | 2 | 30 | ||
| 2 | Design Thinking & Innovation | 2 | 0 | 0 | 2 | 30 | ||
| 3 | Entrepreneurship & Startups | 2 | 0 | 0 | 2 | 30 | ||
| Specialisations Electives | ||||||||
| 4 | Sales & Distribution |
Venture Capital & Private Equity |
Managing Diversity |
3 | 1 | 0 | 4 | 60 |
| 5 | Marketing Analytics |
Investment Banking |
HRM Analytics |
3 | 1 | 0 | 4 | 60 |
| 6 | International Marketing |
International Finance |
International HRM | 3 | 1 | 0 | 4 | 60 |
| 7 | Strategic Marketing |
Financial Econometrics & Financial Modelling |
Training & Development |
3 | 1 | 0 | 4 | 60 |
| 8 | PEACE V | 1 | 2 | 1 | 4 | 60 | ||
| TOTAL | 19 | 6 | 1 | 26 | 390 | |||
Bennett University BBA Course Syllabus – Semester 6
| Sl.No | Course | L | T | P |
Total Credits | Total Hours | ||
| 1 | Environmental Studies | 3 | 1 | 0 | 4 | 60 | ||
| 2 | Game Theory | 2 | 0 | 0 | 2 | 30 | ||
| Specialisations Electives | ||||||||
| 3 | Retail Management |
Mergers & Acquisitions |
HR Practices in Best & Great Companies to Work |
3 | 1 | 0 | 4 | 60 |
| 4 | Pricing Strategy |
Project Finance |
Workplace Trends |
3 | 1 | 0 | 4 | 60 |
| 5 | Integrated Marketing Communication |
Financial Analytics |
Managing Millennials |
3 | 1 | 0 | 4 | 60 |
| 6 | Customer Relationship Management |
Behavioural Finance |
Career Insights from Leading CHROs |
3 | 1 | 0 | 4 | 60 |
| 7 | PEACE VI | 1 | 2 | 1 | 4 | 60 | ||
| TOTAL | 18 | 7 | 1 | 26 | 390 | |||
Bennett University BBA Admission Dates 2023
As per the Bennett University BBA admission dates 2023 released by the university, students can apply for the BBA course. Candidates need to visit the official website in order to apply for the course. Bennett University BBA admission last date 2023 has not yet been released by the university. Candidates are offered Bennett University BBA admission either on the basis of merit of the qualifying exam or scores obtained in the following entrance exam – CUET/SAT. Therefore, it is not mandatory to appear for an entrance exam for admission. Given below is the stage-wise Bennett University admission process:
Bennett University Admission Process – Merit Based
- Candidates have to first submit the Bennett University application form.
- Next, candidates are shortlisted on the basis of class 12 scores, taking an aggregate of the best of subjects including English.
- Now the shortlisted candidates have to complete the Bennett University admission procedure by paying the fees and getting the documents verified.
Bennett University BBA Admission Procedure
- Candidates have to first apply, appear and obtain a valid score in CUET/SAT.
- Next candidates have to submit the application form along with the Bennett University BBA application fee.
- Based on the scores obtained in CUET/SAT, candidates are shortlisted for BBA admission at Bennett University.
- All shortlisted candidates have to get the documents verified and pay the Bennett University BBA admission fee.
Bennett University BBA Eligibility
Candidates aspiring to pursue a BBA degree must know the Bennett BBA eligibility criteria. In order to apply for the course, candidates must have at least 55% aggregate marks in class 12 in the best 3 subjects along with English. Once this Bennett University BBA eligibility criteria is met candidates can proceed further with the submission of the application form. Candidates can go through the table to know the eligibility criteria in detail.
Bennett University BBA Eligibility Criteria
| Particulars | Details |
| Academic qualification | Candidates must have passed class 12 with a minimum of 55% aggregate marks in the best 3 subjects |
| Minimum percentage required | 55% |
| Stream | Any stream can apply |
| Compulsory subject | English |
Bennett University BBA Fee
Knowing the Bennett BBA fees is of utmost importance for aspiring candidates. As per the Bennett BBA fee structure, the yearly fee is Rs 2,50,000 and therefore the total fee for this course is Rs 7,50,000. Along with this, candidates have to pay a one-time registration fee along with a security deposit of Rs 45,000 and Rs 30,000 during the time of admission. The security amount deposited by the student during the payment of BBA fees at Bennett University is a refundable amount. The university also provides residential facilities to its students. Hostel rooms have twin-sharing and triple-sharing options. The Bennett University BBA course fees have been presented here in a table along with the hostel fee.
Bennett University BBA Fee Structure
| BBA | Fee Type | Year 1 | Year 2 | Year 3 | Total |
| Academic Fees | Annual Tuition fees (Rs) | 250,000 | 250,000 | 250,000 | 750,000 |
| Registration Fees One Time (Rs) | 45,000 | – | – | 45,000 | |
| One Time Security Deposit (Refundable) (Rs) | 30,000 | – | – | 30,000 | |
| Living expenses – 1 | Annual Hostel Charges – Twin Sharing (Rs) | 180,000 | 180,000 | 180,000 | 5,40,000 |
| Total Fees (with Twin sharing) (Rs) | 5,05,000 | 4,30,000 | 4,30,000 | 13,65,000 | |
| Living expenses – 2 | Annual Hostel Charges – Triple Sharing (Rs) |
1,50,000 | 150,000 | 150,000 | 4,50,000 |
| Total Fees (with Triple sharing in Rs) | 4,75,000 | 4,00,000 | 4,00,000 | 12,75,000 | |
Bennett University BBA Placements
The university has a career services cell that functions to take care of all the activities related to placements. The cell organises various training programmes for the students to enhance their skills. Students also get a lot of internship opportunities as a part of their course curriculum that helps them get industry exposure and prepare well for the Bennett University BBA placement. As per the placement report released for the year 2022, Bennett University BBA average package was Rs 4.72 LPA and the highest package was Rs 21.50 LPA. The university also has industry-academic partnerships with several organisations such as Infosys, AMPERE, Xebio, Nasscom Foundation, Grant Thorton and many more that help to get industry exposure. Bennett University top recruiters of the BBA course include Byju’s, Kotak Life, DE Shaw & Co., HCL and many more.
Bennett University BBA Placement Highlights 2022
| Particulars | Details |
| Average placement package | Rs 4.72 LPA |
| Highest placement package | Rs 21.50 LPA |
| Total number of participating recruiters | 46 |
Bennett University Placement Process
The university organises the placement drive in the month of September every year. Here is the detailed Bennett University placement procedure:
- All interested recruiters inform the placement cell about their requirements, job roles, eligibility norms and the package they are willing to offer.
- Now, all these details are shared with the students who are eligible for Bennett University BBA placements.
- Further the updated resumes are shared with the recruiters for shortlisting the candidates.
- Candidates whose resumes are shortlisted take part in the selection process.
- The selection process of each company generally includes online/offline assessment, telephonic interview, case & group discussion and personal interview.
- If a student has qualified for the selection process, then he/she is offered the job and further job acceptance needs to be made by the student.
