MICAT 2018 Details – Exam Dates, Application Form, Pattern

So another entrance test! The MICAT 2018 or MICA Admission Test 2018 is an MBA entrance exam conducted by Mudra Institute of Communications, Ahmedabad (MICA), Ahmedabad. The exam is designed to test a candidate’s aptitude and orientation towards communication as a profession. Candidates who have applied to the B-School through CAT, XAT, MAT, CMAT, ATMA or GMAT can only apply for MICAT. The candidate will be called for MICAT, subject to his application accepted by MICA. MICAT 2018 is a mix of the objective and subjective exam.

MICA offers a wide-range of academic programmes such as Post Graduate Diploma in Management – Communications (PGDM-C) with specializations in Brand Management, Digital Communication Management, Media Management, Marketing Research, and Advertising Management, Post Graduate Programme (PGP), Crafting Creative Communications (CCC) and the Fellow Programme in Management-Communications (FPM-C).

The maximum students for PGDM (C) is 180 students

MICAT 2018 Exam Summary
Exam NameManagement Aptitude Test
Commonly known asMAT
Exam levelNational Level
Conducting AuthorityAll India Management Association (AIMA)
Exam StreamManagement Entrance Exam

MICAT Exam Eligibility Criteria

It is better to know the eligibility prior to applying for the examination, we have listed the complete MICAT Eligibility Criteria here:

  • Candidates should be graduates having a minimum of 50% score aggregate in any discipline.
  • The candidates then need to apply through CAT, GMAT, XAT, CMAT, MAT or ATMA scores.
  • The candidates after successfully performing in CAT or any of the above-mentioned exams can then apply for MICA subject to MICA accepting the application. The next round is the Group Exercise (GE) and Personal Interview (PI) which the candidates need to appear basis their performance in the MICAT.

MICAT 2018 Registration & Application Form

The next step after checking out the eligibility is to fill in the MICAT Application Form. In order to apply at MICA, you will need to apply online. The MICAT 2018 fee is Rs. 1875 (approx.) that can be paid through any of the following modes of payment.

  1. Online Payment via MASTER / VISA Credit Card
  2. You can pay via a Demand Draft of Rs. 1875/- from any Bank in favour of “MICA” payable at Ahmedabad. Mode of Payment should be DD in “Make Payment” Tab and click “Submit”. Take a print of the payment advice form, sign and send it along with the DD to MICA, Ahmedabad.
  3. Counter Payment – You can also go to the payment counters, which are available across various cities and make payment in cash.

MICAT Exam Pattern & Syllabus 

The paper pattern helps you understand the exam better and score well. The MICAT Exam Pattern is generally as follows.  But please note that Duration of exam and number of questions changes every year.

The questionnaire of MICAT will be objective and subjective. The test is taken offline and you will need to mark one answer as the correct one. The time period of the test is 125 minutes.

The exam is divided into two sections:

Section A is subjective and there will be 4 questions related to divergent thinking and creative potential. The questions will be on writing argument, story & essay writing. Time allotted to this section is 35 minutes.

Section B will have 3 parts. The 3 parts will be psychometric test, reasoning and verbal ability, general knowledge section. Time allotted to this section is 90 minutes.

The number of questions: There will be a total of 94 questions.

Section A will have 4 questions. In section B, part 1 psychometric test will have 30 questions, part 2 reasoning and verbal ability will have 35 questions and part 3, and general awareness will have 25 questions.

Marking Scheme

MICA has not declared total marks yet. Section A has no negative marking but section B has 25% negative marking if chosen a wrong answer hence it is advisable that you do think twice and be careful as to which answer you select.

While the exact syllabus is not unknown, some topics for each section that are normally asked are mentioned as below.


The topics covered under this section include Word Association, Data Sufficiency and Statement Conclusion & Visual Reasoning. It consists of 35 multiple choice questions and you need to choose one correct answer.

General Awareness

This section contains questions related to general knowledge, marketing and media advertising, & general global awareness. It consists of 25 questions with 4 answer options for every question and you need to choose one correct answer.

Writing Ability

Here, questions will be asked to write for and on a topic given. Having said that, you must either support or oppose the motion with logical reasoning and if a neutral stand is taken, it means that one would not be marked for the essay writing. The next question in this section will be about story writing. On the basis of pictures given in the question, you have to write a story.

Psychometric Test

A Psychometric Test and the duration is 30 minutes. This is to assess if you are suitable for careers in Strategic Marketing and Communication.

Based on the MICAT performance only, you are further shortlisted for the Group Exercise (GE) and Personal Interview (PI).

Your performance in Group Exercise (GE) indicates your personality, clarity in thought and ability to work in a team or not. The PI indicates your knowledge, determination, maturity and fit into MICA & its industries’ culture it caters to.

MICAT 2018 Exam Dates

Here we have mentioned the important MICAT Exam Dates in a tabular format below:

MICAT-I Registration StartsLast week of September or 1st week of October 2017
Registration EndsNovember 2017
Issuance of Admit CardDecember 2017
Date for the TestDecember 2017
Result to be AnnouncedDecember 2017
MICAT-II Registration StartsJanuary 2018
Registration EndsJanuary 2018
Issuance of Admit CardFebruary 2018
Date for the TestFebruary 2018
MICAT Exam ResultsFebruary 2018
GE & PI ShortlistFebruary 2018
GE & PI to be held at MICA, AhmedabadMarch 2018
GE & PI at Other CitiesMarch 2018
Confirmed Admission OfferMarch 2018

Work hard & good Luck!The above dates are tentative. No official dates have been declared yet. Keep visiting our website in order to get any updates.


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About Leron Alves
I do not judge myself a writer but I can definitely put sentences together in an efficient way. I confidently believe in effective writing that is regarding all levels of detailing, being to the point and aim. Apart from writing I am a car enthusiast, a keen listener of music and love going for long drives. For me each article that passes my desk is an consistent learning experience, and an attempt to offer you the best. You too can help me in this task by keying in your helpful comments, praises and suggestions. :)
  • Ena

    I want to know,in section A where there is a writing argument which says we have to write for ,against the topic and our actual point do we have to write like

    if our views is for “for the statement” we will just fill the for topic and our views section and the against portion will be blank


    We have to fill all the three sections irrespective of our view is for or against?