MICAT 2017 – MICA Admission Test

So another entrance test! The MICAT 2017 or MICA Admission Test 2017 is an MBA entrance exam conducted by Mudra Institute of Communications, Ahmedabad (MICA), Ahmedabad. The exam is designed to test a candidate’s aptitude and orientation towards communication as a profession. Candidates who have applied to the B-School through CAT, XAT, MAT, CMAT, ATMA or GMAT can only apply for MICAT. The candidate will be called for MICAT, subject to his application accepted by MICA. MICAT 2017 is a mix of objective and subjective exam.

MICA offers a wide-range of academic programmes such as Post Graduate Diploma in Management – Communications (PGDM-C) with specializations in Brand Management, Digital Communication Management, Media Management, Marketing Research, and Advertising Management, Post Graduate Programme (PGP), Crafting Creative Communications (CCC) and the Fellow Programme in Management-Communications (FPM-C).

The maximum students for PGDM (C) is 180 students

MICAT 2017 Exam Summary
Exam Name Management Aptitude Test
Commonly known as MAT
Exam level National Level
Conducting Authority All India Management Association (AIMA)
Exam Stream Management Entrance Exam


MICAT 2017 Eligibility Criteria:

Its better to know the eligibility prior to applying for the examination, we have listed the complete MICAT 2017 Eligibility Criteria here:

  • Candidates should be graduates having a minimum of 50% score aggregate in any discipline.
  • The candidates then need to apply through CAT, GMAT, XAT, CMAT, MAT or ATMA scores.
  • The candidates after successfully performing in CAT or any of the above mentioned exams can then apply for MICA subject to MICA accepting the application. The next round is the Group Exercise (GE) and Personal Interview (PI) which the candidates need to appear basis their performance in the MICAT.

MICAT 2017 Registration & Application Form

The next step after checking out the eligibility is to fill in the MICAT 2017 Application Form. In order to apply at MICA, you will need to apply online. The MICAT 2017 fee is Rs. 1875 (approx.) that can be paid through any of the following modes of payment.

1. Online Payment via MASTER / VISA Credit Card

  1. You can pay via a Demand Draft of Rs. 1875/- from any Bank in favour of “MICA” payable at Ahmedabad. Mode of Payment should be DD in “Make Payment” Tab and click “Submit”. Take a print of the payment advice form, sign and send it along with the DD to MICA, Ahmedabad.
  2. Counter Payment – You can also go to the payment counters, which are available across various cities and make payment in cash.

MICAT 2017 Paper Pattern Syllabus 

The paper pattern helps you understand the exam better ans score well. The MICAT 2017 Exam Pattern is generally as follows.  But please note that, Duration of exam and number of questions changes every year.

The questionnaire of MICAT will be objective and subjective. The test is taken offline and you will need to mark one answer as the correct one. Time period of the test is 125 minutes.

The exam is divided into two sections:

Section A is subjective and there will be 4 questions related to divergent thinking and creativity potential. The questions will be on writing argument, story & essay writing. Time allotted to this section is 35 minutes.

Section B will have 3 parts. The 3 parts will be psychometric test, reasoning and verbal ability, general knowledge section. Time allotted to this section is 90 minutes.

Number of questions: There will be a total of 94 questions.

Section A will have 4 questions. In section B, part 1 psychometric test will have 30 questions, part 2 reasoning and verbal ability will have 35 questions and part 3, and general awareness will have 25 questions.

Marking Scheme

MICA has not declared total marks yet. Section A has no negative marking but section B has 25% negative marking if chosen a wrong answer hence it is advisable that you do think twice and be careful as to which answer you select.

While the exact syllabus is not unknown, some topics for each section that are normally asked are mentioned as below.


The topics covered under this section include Word Association, Data Sufficiency and Statement Conclusion & Visual Reasoning. It consists of 35 multiple choice questions and you need to choose one correct answer.

General Awareness

This section contains questions related to general knowledge, marketing and media advertising, & general global awareness. It consists of 25 questions with 4 answer options for every question and you need to choose one correct answer.

Writing Ability

Here, questions will be asked to write for and against a topic given. Having said that, you must either support or oppose the motion with logical reasoning and if a neutral stand is taken, it means that one would not be marked for the essay writing. The next question in this section will be about story writing. On the basis of pictures given in the question, you have to write a story.

Psychometric Test

A Psychometric Test and the duration is 30 minutes. This is to assess if you are suitable for careers in Strategic Marketing and Communication.

Based on the MICAT performance only, you are further shortlisted for the Group Exercise (GE) and Personal Interview (PI).

Your performance in Group Exercise (GE) indicates your personality, clarity in thought and ability to work in a team or not. The PI indicates your knowledge, determination, maturity and fit into MICA & its industries’ culture it caters to.

MICAT 2017 Important Dates

Here we have mentioned the important MICAT 2017 Exam Dates in a tabular format below:

Events Dates
MICAT-I Registration Starts Last week of September or 1st week of October 2016
Registration Ends November 25, 2016 (11:59 PM)
Issuance of Admit Card December 02, 2016
Date for the test December 11, 2016
Result to be announced December 19, 2016
MICAT-II Registration Starts January 03, 2017
Registration Ends January 31, 2017 (11:59 PM)
Issuance of Admit Card February 06, 2017
Date for the test February 12, 2017
MICAT 2017 Results February 20, 2017
GE & PI Shortlist February 23, 2017
GE & PI to be held at MICA, Ahmedabad March 09, 10 & 11, 2017
GE & PI at other cities March 17 – 20, 2017
Confirmed Admission Offer March 31, 2017

Other PG National Level MBA Entrance Exams 2017

ATMA 2017 MAT 2017
CAT 2017 MICAT 2017
CMAT 2017 NMAT 2017
GMAT 2017 SNAP 2017
IBSAT 2017 TISS NET 2017
IIFT 2017 XAT 2017
IRMA 2017

Work hard & good Luck!The above dates are tentative. No official dates have been declared yet. Keep visiting our website in order to get any updates.

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About Leron Alves
I do not judge myself a writer but I can definitely put sentences together in an efficient way. I confidently believe in effective writing that is regarding all levels of detailing, being to the point and aim. Apart from writing I am a car enthusiast, a keen listener of music and love going for long drives. For me each article that passes my desk is an consistent learning experience, and an attempt to offer you the best. You too can help me in this task by keying in your helpful comments, praises and suggestions. :)

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