Master’s Degree in Marketing Management – Part Time

Master’s Degree in Marketing Management generally known as MMM Course is a postgraduate programme in marketing management affiliated by the University of Mumbai. The part time course comprises of six semesters spread over 3 years. The programme exposes the students with theoretical, practical and functional aspects of management like marketing research, Retail marketing, online marketing, IT marketing, Industrial marketing and so on. The basic objective of the Masters Programme in Marketing Management (MMM) is to provide to the country a steady stream of competent young men and women with the necessary knowledge, skills and foundations for acquiring a wide range of rewarding profession into the rapidly increasing world of Marketing. This course will help candidates to gain skills not only in mere marketing but also in the application of marketing principles in management. Applicants will get experience on the marketing management of small and medium scale enterprises during their summer internship which will help them to usually perform well in the role of Marketing Managers.

MMM Course

MMM Course Eligibility Criteria

Applicants must have Bachelor’s degree of this University in any faculty or of a recognized University with five years executive (non-clerical) experience in any of the related areas of Marketing can apply for this course.

OR

Applicants must have a degree of this University in any faculty or from a recognised University and possess a recognised qualification such as ACA, AICWA, AMIE, CAIIB, etc. and must have minimum two Years work experience (non-clerical) can apply for this course.

OR

Applicants must have a degree of this University in any faculty or a recognised University in first or second class and have a minimum two years work experience (non-clerical) after graduation.

OR

A Post-graduate degree or diploma awarded by recognised institutions and have a maximum two years work experience (non-clerical)

Every candidate must have

  • Passed a Bachelor’s Degree Examination in any faculty of this University or an examination recognised by this University as equivalent thereto and
  • Acquired a minimum two years work experience (supervisor, executive) the experience is counted from the day subsequent to the last day of the qualifying examination passed by the candidate.
  • Candidate who has passed the D.M.S. examination of this University and is desirous of joining 3 years (Part-time) M.H.R.D.M., M.F.M. & M.M.M. degree course of this University be University and is desirous of joining 3 years (Part-time) M.H.R.D.M., M.F.M. & M.M.M. degree course of this University be exempted from keeping terms and appearing at the first year of the respective course i.e. M.F.M., M.H.R.D.M. and M.M.M. courses as the case may be subject to the candidate having 3 years executive experience and fulfill the criteria laid down for admission to the concerned degree course

MMM Course Syllabus

First Year

First Semester

  • Financial Accounting
  • Business Law
  • Cost Management & Management Control
  • Organizational Behaviour
  • Principles of Management
  • Quantitative Methods in Management

Second Semester

  • Personnel Law & Management
  • Managerial Economics
  • Production Management
  • Marketing Management
  • Research Methodology
  • Financial Management

Second Year

First Semester

  • Introduction to Computers
  • Effective Communication
  • Human Resources Management
  • Business Environment
  • Taxation

Second Semester

  • Advertising & Sales Promotion Management
  • Marketing Research
  • Consumer / Industrial Buyer Behaviour
  • (a) Retail Management
    (b) Social Marketing
  • Sales Management

Third Year

First Semester

  • International Marketing
  • Product Management / Industrial Marketing / Services Marketing
  • Marketing Strategy
  • Distribution Management & Marketing Finance
  • Special Studies in Marketing (Project)

Second Semester

  • Entrepreneurship Management
  • Management of Environment & Productivity
  • Project Management
  • Strategic Management
  • Business Ethics

Advantages or Benefits of Master of Marketing Management Course

The Course study actually provides the students like you with various business and marketing skills

As the same produce expert marketing professionals who can take decisions in Marketing. The course study helps you to go far in the field of educational programs in management.

Higher Studies with the specialisations in marketing’s help the candidate to gain the lucrative career in the academic sector. After this candidate like you can find rewarding and prestigious job positions in diverse areas of marketing.

 

Colleges offering Master of Marketing Management

  • Alard Institute of Management Sciences
  • All India Shri Shivaji Memorial Society’s Institute of Management (A.I.S.S.M.S)
  • Anjuman-I-Islams Allana Institute of Management Studies
  • Annamalai University
  • Arihant Institute of Management Studies (AIMS)
  • Asian Institute of Management Studies
  • Atharva Institute of Management Studies
  • Audyogik Shikshan Mandal Institute of Management and Computer Studies
  • B.V. Institute of Management Studies and Research
  • Chetanas Ramprasad Khandelwal Institute of Management & Research
  • I.E.S. Management College & Research Centre
  • I.I.S. University
  • Institute of Business Management & Research
  • Institute of Management & Computer Studies
  • Institute of Management Studies & Research (M.G.M.I.M.S.R)
  • Jyoti Institute of Management Science and Technology
  • Kristu Jayanti College
  • Lala Lajpat Rai Institute of Management
  • Lala Lajpatrai Institute of Managemen
  • MAEER’s MIT School of Management
  • Mahatma Gandhi Vidyamandir’s Institute of Management & Research
  • Matrix Business School (MBS)
  • N.L. Dalmia Institute of Management Studies and Research
  • Pratibha Institute of Management Studies
  • Prestige College of Management & Technology
  • S.I.E.S. College of Management Studies
  • Sinhgad Business School
  • Sinhgad Institute of Business Administration and Computer Application
  • Sinhgad Institute of Business Management
  • Sinhgad Institute of Management
  • Sinhgad Institute of Management and Computer Applications
  • St. Francis Institute of Management and Research
  • Suryadatta Institute of Management & Information Research (SIMIR)
  • University of Pune
  • Vishwakarma Institute of Management
  • Welingkar Institute of Management Development and Research

Job and Career opportunities after Master of Marketing Management Course

There exist endless career opportunities for the candidates who have completed this masters level course in marketing. Numerous job openings arise in the area of sales. Advertising Market Research Public Relations, Strategic marketing and so on. For example, those who are involved in online marketing have to promote the product through online marketing tools whereas those who involve in direct marketing follow some other methods.

Common Job profiles for MMM Graduates

  • Marketing Executive
  • Marketing Manager
  • Marketing Research Analyst
  • Brand Manager
  • New Product Manager
  • Advertising Manager
  • Marketing Communications Manager
  • Sales Manager
  • Public Relations (PR) Director

Remuneration after Master of Marketing Management Course

Marketing is one of the promising careers that offer candidates like you with attractive salary and additional perks. The initial level salary of MMM Graduates does range from Rs 8000/- to 15000/- per month. This may move to the level of Rs 20000 to Rs 40000/-. The Salary packages depend upon the job responsibility assigned to you and the reputation of the organisation.

 

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