Diploma in Marketing Management – DMM Course Part Time


Diploma in Marketing Management popularly known as DMM is designed as a management program covering functional areas of management with conceptual and practical inputs. The student will come across with a variety of subjects like Sales Management, Consumer Behavior, and Marketing Strategy which will give a holistic view about Marketing. DMM programme will develop student’s primary managerial functions and foundation for pursuing managerial responsibilities as well as further specialization. This course will help the candidates to understand the basic concepts of marketing, various pricing strategy for goods and services, marketing channels and various challenges with solutions. This programme will also develop various aspects of consumer behavior which will be helpful to understand the need of the consumer. It will also create a positioning for various products in the mind of the consumer.

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DMM Course Summary
Course Name Diploma in Marketing Management
Commonly known as DMM
Course Time Part Time
Duration 1 years
Stream Marketing Management

DMM Course Eligibility Criteria

Applicants must satisfy the following condition to apply for this programme:

  • Applicants must complete their graduation from a recognized university or from its equivalent university to apply for this course.


  • Applicant must have passed their Higher Secondary Certificate examination from a recognized board or university and must have at least 2 years of work experience.


  • Applicants should have passed their Secondary School from a known board and must have 3 years of Diploma recognized by AICTE and 2 years of work experience.

DMM Course Syllabus

1st Semester
Management Theory and Practice
Organizational Behavior
Business Economics
Corporate Social Responsibility
Information Systems for Managers
Business Communication and Etiquette
2nd Semester
Marketing Management
Financial Accounting & Analysis
Consumer Behavior
Sales Management
Marketing Strategy
Business Law
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