Bachelor of Mass Media – BMM Course Details

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Bachelor of Mass Media commonly known as BMM course is as undergraduate programme which has been designed to provide students with a firm training in communication skills. This programme was started by the University of Mumbai in the year 2000-2001. BMM programme prepares the students to figure a career in various sectors of the media, both in television and print. The duration of the course shall be of six semesters spread over in three years. Applicants can choose their areas of specialization in the third year like Advertising and Journalism. It helps the students to improve their writing and presentation skills and also provides the appropriate knowledge of the current status of media. B.M.M. Degree prepares students to be successful media professionals as Journalists and Advertising Executives. Mass Media offers a number of career options based on one’s interest like Audio and Video Journalism, TV and Radio Communication, Cinema, Advertising, PR, Event Management & Magazines and Newspapers as modes of communication.

BMM Course Eligibility Criteria

Applicants are eligible for BMM Course only if they satisfy following condition:

  • Applicants should be passed in Higher Secondary Certificate examination with specialization in any of the areas of Arts, Science or Commerce from the University can apply for this course.
  • Applicants must pass from the Maharashtra State Board of Higher Secondary Education or its equivalent examination or Diploma course in any Engineering Branches to apply for the admission.
  • Applicants should score a minimum 50% of aggregate marks to apply for this course.
  • The weight age allotted for the admission in BMM is 50% for Arts and 25% for both Commerce and Science Stream.

BMM Course Syllabus

First Semester

  • Effective Communication Skills – I
  • Fundamentals of Mass Communication
  • Introduction to Computers
  • Landmarks to 0th Century World History
  • Introduction to Sociology
  • Economics

Second Semester

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  • Effective Communication Skills – II
  • Political Concepts and Indian Political Systems
  • Principles of Marketing
  • Introduction to Psychology
  • Principles of Management
  • Introduction to Literature in English

BMM Course

Third Semester

  • Introduction to Advertising
  • Introduction to Journalism
  • Introduction to Public Relations
  • Introduction to Media Studies
  • Introduction to Culture Studies
  • Introduction to Creative Writing

Fourth Semester

  • Mass Media Research
  • Organizational Behavior
  • Understanding Cinema
  • Radio and Television
  • Advance Computers
  • Print Production and Photography

The course study allows one to have two specializations in the final year of the course. The course curriculum of the optional subjects is mentioned here.

Advertising

Fifth Semester

  • Advertising in Contemporary Society
  • Copywriting
  • Advertising Design
  • Consumer Behavior
  • Media Planning and Buying
  • Brand Building

Sixth Semester

  • Advertising and Marketing Research
  • Legal Environment and Advertising Ethics
  • Financial Management for Marketing and Advertising
  • Agency Management
  • The Principal and Practice of Direct Marketing
  • Contemporary Issues

Journalism

Fifth Semester

  • Reporting
  • Editing
  • Feature and Opinion
  • Journalism and Public Opinion
  • Indian Regional Journalism
  • Niche and Magazine Journalism – I

Sixth Semester

  • Press Laws and Ethics
  • Broadcast Journalism
  • Niche Journalism – II
  • Internet and Issue in the Global Media
  • News Media Management
  • Contemporary Issues

BMM Course Exam Pattern

Credit Based Evaluation System

Scheme of Examination

The performance of the learners will be evaluated in two Components. One component will be the Internal Assessment component carrying 25% marks and the second component will be the Semester-wise End Examination component carrying 75% marks. The allocation of marks for the Internal Assessment and Semester End Examinations will be as shown below:-

  1. a) Internal Assessment–25% (25 Marks)

For Courses with Practical

Sr. No. Particulars Marks
1 One class test * 20 Marks
2 Active participation in routine class instructional deliveries and overall  conduct  as  a  responsible  learner,  mannerism  and articulation  and  exhibit  of  leadership  qualities  in  organizing related academic activities 05 Marks

For Courses without Practical

Sr. No. Particulars Marks
1 Semester End Practical Examination 20 Marks
Journal 05 Marks
Viva 05 Marks
Laboratory Work 10 Marks
2 Active participation in routine class instructional deliveries and overall  conduct  as  a  responsible  learner,  mannerism  and articulation  and  exhibit  of  leadership  qualities  in  organizing related academic activities 05 Marks

b) Semester End Examinations – 75% (75 Marks)                             

1.Duration–These examinations shall be of 2.5 Hours duration

2. Theory question paper pattern

  • There shall be five questions each of 15 marks.
  • All questions shall be compulsory with internal choice within the questions.
  • Question may be subdivided into sub-questions a, b, c… and the allocation of marks depends on the weightage of the topic.

Passing Standard

Applicants must obtain a minimum of 40% marks in aggregate for each course where the course consists of Internal Assessment and Semester End Examination. The distribution of 40% marks (i.e. 10 out of 25) in the Internal Assessment and 40% marks in Semester End Examination (i.e. 30 Out of 75) separately, to pass the course and minimum of Grade E to pass a particular semester. Applicant will be said to have passed the course if the applicant passes the Internal Assessment and Semester End Examination together.

*Note:

Question Paper Pattern for Periodical Class Test for Courses at UG Programmes Written Class Test (20 Marks)

1. Match the Column / Fill in the Blanks / Multiple Choice Questions 05 Marks
(½ Marks each)
2. Answer in One or Two Lines (Concept based Questions) 05 Marks
(1 Mark each)
3. Answer in Brief (Attempt Any Two of the Three) 10 Marks
(5 Marks each)

 Top 10 BMM Colleges in Mumbai

  1. St. Xaviers College
  2. R. D. National College
  3. Wilson College
  4. Sophia College
  5. K.C. College
  6. K. J. Somaiya College of Arts And Commerce
  7. Mithibai College
  8. L.S. Raheja College of Arts & Commerce
  9. Ramnarain Ruia College
  10. Bhavans College Andheri

65 thoughts on “Bachelor of Mass Media – BMM Course Details

  1. I have done my ssc in 2008 in which i secured 52% n completed my hsc com in 2016 in which i secured 51%.so whether i can get into decent bmm college in mumbai with minimum fees?

  2. shruti mapari says:

    i have done my hsc science in 2016 in which i secured 55%..so i can get bmm college in mumbai?

  3. What fields are available in bmm like in commerce we have bcom and then can go for baking like that what streams are available in it..??

    • Hi,
      The various career options that are available after BMM are:
      Journalism
      Photography
      Advertising
      Theatre
      Radio

  4. I have passed out my hsc science in which i secured 46%.
    So am i eligible for the course of BMM?

  5. Anushka Hazra says:

    Is there any entrance exam that we need to sit for in order to pursue the BMM course?

  6. vijay patel says:

    i failed in two subjects in hsc and now i cleared both subjects,
    so i am repeater in hsc can i get addmission for bmm?
    and i got 60%.

  7. Any entrance exam required to join the course .?

  8. Ronak jain says:

    My question is i am confused about ba n bmm ??? Actually i want to do journalism so which one is the best foh that ?

  9. I have done my hsc in 2015 with 70% with Sci stream..can I get admission fr bmm?any entrance exam is needed or without entrance we can’t get admission ?

  10. Hi..i am repeater in hsc. Can i get an admission in BMM in decent college ??

  11. I am doing my 12th from open school and would love to do bmm, so am i eligible to do so?

  12. Mrunali Jadhav says:

    What type of BMM ENTRACE EXAMS SHOULD GIVE AFTER 12 arts Hsc exams And scholarship For further studies in Mumbai or abroad.

  13. Ashwath Vasan says:

    Can bmm help me to work for channel media like Sony colour star . Which specialisation is required for that in bmm.

  14. Hi i am repeater in hsc 2016. Would i be able to get admission in BMM this year? Because result is declared 5 days ago & colleges are already started with their syllabus. Please suggest.

  15. Nirmal Dev says:

    I’m hsc repeater ,I got 47 percent mah board…so can I get bmm??

  16. Navin Barboza says:

    Hey Hi, just wanted to know if I can apply for this exam
    I have passed my HSC in 2009 and scored 58%
    after which i started working in call centres for 5 years now
    thinking of resuming my studies can i enroll myself and is there any enterance exam that I would need to give for this, if yes how do i prepare for it

    • Hi,
      You can go ahead and enroll yourself. There would be no entrance exam that you would have to appear for.

  17. Sharnik Majumder says:

    Hello,
    I want to ask u that..What course may I do to get a job as a cinematographer in any travel channels like fox life,TravelXP etc..and it is what kind of journalism..I mean in which section of journalism does it falls..I got 72% hsc..

  18. Paras Kinger says:

    Hi,
    I scored 60 % in CBSE board. So can I get adminission in Jai Hind College in BMM course? N is there any entrance exam for that?

  19. what about xavier’s entrance exam ?
    what is there in it ?
    any example paper u hv?

    • Hi,
      Yes. There would be an entrance exam conducted for Xavier’s.
      BMM entrance exam consists of questions from: General Knowledge Current Affairs, Data Interpretation, Economics, English Language Skills and Critical Analysis & Creative Thinking.

  20. Gaurav Katyare says:

    I Got 62% in 12 Commerce,so can I take addmission For BMM Cource in Mumbai ?

  21. I m currently in d final year of medical college in Gujarat. Am i elligible for bmm?

  22. could we get jobs in lifestyle channels like fox life ,tlc after doing this course?

  23. hello,
    I love to travel so is BMM good carreer.

  24. Rishabh sadana says:

    Hi
    Im studying in 12th in Delhi and will appear for CBSE 12th boards this year .
    If I will be able to score 50% above in boards will I be able to go further and do Bmm

  25. Shivendra Singh says:

    Hey I am currently doing IB for 12th grade. How can I apply to these colleges? Really need your help.

  26. MANOJ KUMAR says:

    I HAVE DONE B.COM WITH 50%, CAN I APPLY?

  27. I passed with 65% in 12th and now im working in call centre.will i be able to enroll my studies back again for bmm..if yes then how shall i please suggest

  28. Alpesh Bhavsar says:

    Hi I am would like to ash whether I can re-appear for final VI semester in BMM in this current year. Previous I have appeared for Final VI semester in the year April 2008 and failed with ATKT in 1 subject-Agency Management.
    Its too late, but kindly suggest what should I do now.

  29. Mohit Kumar says:

    Heyy, how do I apply for bmm course in any of the listed colleges ? I am doing my 12th currently from NIOS board.

  30. When will be admission start for bmm and what is the admission process for admission ?

  31. Kenny Choksi says:

    Hello,
    In mumbai which colleges are taking entrance exam for this course ?
    And am from surat and am studying in 12 arts then mumbai colleges would first prefer the mumbai board students or they will see the overall results and then select ?

  32. Can u tell me in detail abt bmm plzz!!!!

  33. Is there any Placement in colleges for students who opt for BMM????

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