Bachelor of Mass Media – BMM Course Details

30 May, 2018

Bachelor of Mass Media commonly known as BMM course is as an undergraduate programme which has been designed to provide students with a firm training in communication skills. This programme was started by the University of Mumbai in the year 2000-2001. BMM programme prepares the students to figure a career in various sectors of the media, both in television and print.


The duration of the course shall be of six semesters spread over in three years. Applicants can choose their areas of specialization in the third year like Advertising and Journalism. It helps the students to improve their writing and presentation skills and also provides the appropriate knowledge of the current status of media. B.M.M. Degree prepares students to be successful media professionals as Journalists and Advertising Executives.

Mass Media offers a number of career options based on one’s interest like Audio and Video Journalism, TV and Radio Communication, Cinema, Advertising, PR, Event Management & Magazines and Newspapers as modes of communication.


BMM Course Eligibility Criteria

Applicants are eligible for BMM Course only if they satisfy following condition:

  • Applicants should be passed in Higher Secondary Certificate examination with specialization in any of the areas of Arts, Science or Commerce from the University can apply for this course.
  • Applicants must pass from the Maharashtra State Board of Higher Secondary Education or its equivalent examination or Diploma course in any Engineering Branches to apply for the admission.
  • Applicants should score a minimum 50% of aggregate marks to apply for this course.
  • The weight age allotted for the admission in BMM is 50% for Arts and 25% for both Commerce and Science Stream.

BMM Course Syllabus

First Semester

  • Effective Communication Skills – I
  • Fundamentals of Mass Communication
  • Introduction to Computers
  • Landmarks to 0th Century World History
  • Introduction to Sociology
  • Economics

Second Semester

  • Effective Communication Skills – II
  • Political Concepts and Indian Political Systems
  • Principles of Marketing
  • Introduction to Psychology
  • Principles of Management
  • Introduction to Literature in English


Third Semester

  • Introduction to Advertising
  • Introduction to Journalism
  • Introduction to Public Relations
  • Introduction to Media Studies
  • Introduction to Culture Studies
  • Introduction to Creative Writing

Fourth Semester

  • Mass Media Research
  • Organizational Behavior
  • Understanding Cinema
  • Radio and Television
  • Advance Computers
  • Print Production and Photography

The course study allows one to have two specializations in the final year of the course. The course curriculum of the optional subjects is mentioned here.


Fifth Semester

  • Advertising in Contemporary Society
  • Copywriting
  • Advertising Design
  • Consumer Behavior
  • Media Planning and Buying
  • Brand Building

Sixth Semester

  • Advertising and Marketing Research
  • Legal Environment and Advertising Ethics
  • Financial Management for Marketing and Advertising
  • Agency Management
  • The Principal and Practice of Direct Marketing
  • Contemporary Issues


Fifth Semester

  • Reporting
  • Editing
  • Feature and Opinion
  • Journalism and Public Opinion
  • Indian Regional Journalism
  • Niche and Magazine Journalism – I

Sixth Semester

  • Press Laws and Ethics
  • Broadcast Journalism
  • Niche Journalism – II
  • Internet and Issue in the Global Media
  • News Media Management
  • Contemporary Issues

BMM Course Exam Pattern

Credit-Based Evaluation System

Scheme of Examination

The performance of the learners will be evaluated in two Components. One component will be the Internal Assessment component carrying 25% marks and the second component will be the Semester-wise End Examination component carrying 75% marks. The allocation of marks for the Internal Assessment and Semester End Examinations will be as shown below:-

  1. a) Internal Assessment–25% (25 Marks)

    For Courses with Practical

    Sr. No. Particulars Marks
    1 One class test * 20 Marks
    2 Active participation in routine class instructional deliveries and overall  conduct  as  a  responsible  learner,  mannerism  and articulation  and  exhibit  of  leadership  qualities  in  organizing related academic activities 05 Marks

    For Courses without Practical

    Sr. No. Particulars Marks
    1 Semester End Practical Examination 20 Marks
    Journal 05 Marks
    Viva 05 Marks
    Laboratory Work 10 Marks
    2 Active participation in routine class instructional deliveries and overall  conduct  as  a  responsible  learner,  mannerism  and articulation  and  exhibit  of  leadership  qualities  in  organizing related academic activities 05 Marks

    b) Semester End Examinations – 75% (75 Marks)                             

    1.Duration–These examinations shall be of 2.5 Hours duration

    2. Theory question paper pattern

    • There shall be five questions each of 15 marks.
    • All questions shall be compulsory with internal choice within the questions.
    • Questions may be subdivided into sub-questions a, b, c… and the allocation of marks depends on the weight of the topic.

    Check out MBA Entrance Exam List

    Passing Standard

    Applicants must obtain a minimum of 40% marks in aggregate for each course where the course consists of Internal Assessment and Semester End Examination. The distribution of 40% marks (i.e. 10 out of 25) in the Internal Assessment and 40% marks in Semester End Examination (i.e. 30 Out of 75) separately, to pass the course and minimum of Grade E to pass a particular semester. An applicant will be said to have passed the course if the applicant passes the Internal Assessment and Semester End Examination together.


    Question Paper Pattern for Periodical Class Test for Courses at UG Programmes Written Class Test (20 Marks)

    1. Match the Column / Fill in the Blanks / Multiple Choice Questions 05 Marks
    (½ Marks each)
    2. Answer in One or Two Lines (Concept-based Questions) 05 Marks
    (1 Mark each)
    3. Answer in Brief (Attempt Any Two of the Three) 10 Marks
    (5 Marks each)

     Top 10 BMM Colleges in Mumbai

    1. St. Xaviers College
    2. R. D. National College
    3. Wilson College
    4. Sophia College
    5. K.C. College
    6. K. J. Somaiya College of Arts And Commerce
    7. Mithibai College
    8. L.S. Raheja College of Arts & Commerce
    9. Ramnarain Ruia College
    10. Bhavans College Andheri


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