Bachelor of Mass Media – BMM Course Details

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Bachelor of Mass Media commonly known as BMM course is as undergraduate programme which has been designed to provide students with a firm training in communication skills. This programme was started by the University of Mumbai in the year 2000-2001. BMM programme prepares the students to figure a career in various sectors of the media, both in television and print. The duration of the course shall be of six semesters spread over in three years. Applicants can choose their areas of specialization in the third year like Advertising and Journalism. It helps the students to improve their writing and presentation skills and also provides the appropriate knowledge of the current status of media. B.M.M. Degree prepares students to be successful media professionals as Journalists and Advertising Executives. Mass Media offers a number of career options based on one’s interest like Audio and Video Journalism, TV and Radio Communication, Cinema, Advertising, PR, Event Management & Magazines and Newspapers as modes of communication.

BMM Course Eligibility Criteria

Applicants are eligible for BMM Course only if they satisfy following condition:

Admission Notification 2017

  • Apply online courses offered by Chandigarh University - Apply Now
  • Apply online courses offered by SRM University - Apply Now
  • Application forms are available for Bennett University – Apply Now
  • Admission 2017 open for Alliance University – Apply Now
  • Applicants should be passed in Higher Secondary Certificate examination with specialization in any of the areas of Arts, Science or Commerce from the University can apply for this course.
  • Applicants must pass from the Maharashtra State Board of Higher Secondary Education or its equivalent examination or Diploma course in any Engineering Branches to apply for the admission.
  • Applicants should score a minimum 50% of aggregate marks to apply for this course.
  • The weight age allotted for the admission in BMM is 50% for Arts and 25% for both Commerce and Science Stream.

BMM Course Syllabus

First Semester

  • Effective Communication Skills – I
  • Fundamentals of Mass Communication
  • Introduction to Computers
  • Landmarks to 0th Century World History
  • Introduction to Sociology
  • Economics

Second Semester

  • Effective Communication Skills – II
  • Political Concepts and Indian Political Systems
  • Principles of Marketing
  • Introduction to Psychology
  • Principles of Management
  • Introduction to Literature in English

BMM Course

Third Semester

  • Introduction to Advertising
  • Introduction to Journalism
  • Introduction to Public Relations
  • Introduction to Media Studies
  • Introduction to Culture Studies
  • Introduction to Creative Writing

Fourth Semester

  • Mass Media Research
  • Organizational Behavior
  • Understanding Cinema
  • Radio and Television
  • Advance Computers
  • Print Production and Photography

The course study allows one to have two specializations in the final year of the course. The course curriculum of the optional subjects is mentioned here.

Advertising

Fifth Semester

  • Advertising in Contemporary Society
  • Copywriting
  • Advertising Design
  • Consumer Behavior
  • Media Planning and Buying
  • Brand Building

Sixth Semester

  • Advertising and Marketing Research
  • Legal Environment and Advertising Ethics
  • Financial Management for Marketing and Advertising
  • Agency Management
  • The Principal and Practice of Direct Marketing
  • Contemporary Issues

Journalism

Fifth Semester

  • Reporting
  • Editing
  • Feature and Opinion
  • Journalism and Public Opinion
  • Indian Regional Journalism
  • Niche and Magazine Journalism – I

Sixth Semester

  • Press Laws and Ethics
  • Broadcast Journalism
  • Niche Journalism – II
  • Internet and Issue in the Global Media
  • News Media Management
  • Contemporary Issues

BMM Course Exam Pattern

Credit Based Evaluation System

Scheme of Examination

The performance of the learners will be evaluated in two Components. One component will be the Internal Assessment component carrying 25% marks and the second component will be the Semester-wise End Examination component carrying 75% marks. The allocation of marks for the Internal Assessment and Semester End Examinations will be as shown below:-

  1. a) Internal Assessment–25% (25 Marks)

For Courses with Practical

Sr. No. Particulars Marks
1 One class test * 20 Marks
2 Active participation in routine class instructional deliveries and overall  conduct  as  a  responsible  learner,  mannerism  and articulation  and  exhibit  of  leadership  qualities  in  organizing related academic activities 05 Marks

For Courses without Practical

Sr. No. Particulars Marks
1 Semester End Practical Examination 20 Marks
Journal 05 Marks
Viva 05 Marks
Laboratory Work 10 Marks
2 Active participation in routine class instructional deliveries and overall  conduct  as  a  responsible  learner,  mannerism  and articulation  and  exhibit  of  leadership  qualities  in  organizing related academic activities 05 Marks

b) Semester End Examinations – 75% (75 Marks)                             

1.Duration–These examinations shall be of 2.5 Hours duration

2. Theory question paper pattern

  • There shall be five questions each of 15 marks.
  • All questions shall be compulsory with internal choice within the questions.
  • Question may be subdivided into sub-questions a, b, c… and the allocation of marks depends on the weightage of the topic.

Passing Standard

Applicants must obtain a minimum of 40% marks in aggregate for each course where the course consists of Internal Assessment and Semester End Examination. The distribution of 40% marks (i.e. 10 out of 25) in the Internal Assessment and 40% marks in Semester End Examination (i.e. 30 Out of 75) separately, to pass the course and minimum of Grade E to pass a particular semester. Applicant will be said to have passed the course if the applicant passes the Internal Assessment and Semester End Examination together.

*Note:

Question Paper Pattern for Periodical Class Test for Courses at UG Programmes Written Class Test (20 Marks)

1. Match the Column / Fill in the Blanks / Multiple Choice Questions 05 Marks
(½ Marks each)
2. Answer in One or Two Lines (Concept based Questions) 05 Marks
(1 Mark each)
3. Answer in Brief (Attempt Any Two of the Three) 10 Marks
(5 Marks each)

 Top 10 BMM Colleges in Mumbai

  1. St. Xaviers College
  2. R. D. National College
  3. Wilson College
  4. Sophia College
  5. K.C. College
  6. K. J. Somaiya College of Arts And Commerce
  7. Mithibai College
  8. L.S. Raheja College of Arts & Commerce
  9. Ramnarain Ruia College
  10. Bhavans College Andheri
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87 COMMENTS

  1. Hello sir
    Curruntly i prepare for my 12th boards
    I interrested In traveling , working in film industry, channals so bmm is the right for me or not
    Let me know what procedure to go in top most collage
    Iam belongs to rular area so i dont correctly imformation about journalism so help about that which course best for me and which collage and their procedure
    Plz give me ur contact no. Then goood for me
    Help me i will waiting for your answer
    Thank you

    • Hello Ayush,
      As per your interests, BMM course will definitely suit you to the most, and it is the right choice made by you, you need to work hard for your 12th Boards examination and surely you will get admission in top BMM college on basis of your 12th marks, all the best and thank you

  2. Hey
    I’ve just now completed my bachelors, I did MBBS. But I don’t wish to continue further in the same field. As I’m an outspoken person, I think I’ll be good at media work and my passion for films n cinema wud also get fulfilled.
    Please guide me if I’m thinking correctly or not, and what options do I have for masters degree ??

    • Hello Pj,
      Definitely you can follow your passion if you think you have the required skills and creativity for doing BMM course.
      Here are few masters degree which hopefully be great for you according to your desire
      1. Client Servicing: A post graduate diploma or an MBA in marketing
      2. Studio: Course in commercial art or fine arts (BFA or MFA)
      3. Media: Journalism, Mass Communication or an MBA
      4. Finance: CA, ICWA, MBA (Finance)
      5. Films: Specialization in audio visuals
      6. Production: A course in printing and pre – press processes.

      Diploma or Graduation or Post-Graduation in

      1. Newspaper Journalism,
      2. Magazine journalism,
      3. Sports journalism,
      4. Travel journalism,
      5. Entertainment journalism
      6. Investigative journalism
      7. Web Journalism,
      8. Television Journalism,
      9. Radio Journalism.

    • Hello Bruce,
      Here are a few suggestions of different courses after BMM
      Post-graduate Diploma in Journalism (English and Hindi), Radio & Television Journalism and Advertising & Public Relations, Corporate Communications, Advertising & Marketing, Digital Animation and Television & Video Production, Reporting, Writing, and Editing, Modern Issues in Journalism, History of the Media, Law of Media, Retail Communications, Crafting Creative Comm and Visual Merchandising.
      Direction, Acting, Cinematography, Art Direction and Production Design, Audiography, Animation and Computer Graphics, Editing, Feature Film Screenplay Writing, Post Graduate Diploma in Development Communication, Journalism and Broadcast System Maintenance, Ethical and Legal Issues in Journalism, Advanced Media Concentration and Business and Financial Reporting.

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